With that story of the person buying a pregnancy test being sent formula samples in the mail getting traction recently, it needs to be pointed out that this is not new.
With my most recent pregnancy in 2020, I started receiving formula samples in the mail from Similac and Enfamil in my first trimester. My email was quickly passed between pregnancy and baby specific companies and my inbox became flooded with emails advertising countless products and services.
I was harassed by 2 cord blood storage companies after briefly browsing one of their websites. After my baby was diagnosed as terminal, I had a phone conversation with a rep who tried to convince me multiple times to store her cord blood for my future babies.
After Sam was born/died, within a week of my delivery I received a congratulations letter and offer from Gerber Life Insurance in the mail, also without my consent. I continued receiving formula coupons despite reporting her death to the companies multiple times, and even now I receive toddler formula coupons from time to time.
Amazon has tracked my purchases to the point that they know I (should) have a 19 month old and will advertise me toddler and baby things for girls, despite never having linked an AGAB to my Amazon account.
This level of capitalistic surveillance of pregnancy in the US specifically is not new and with the repeal of Roe v. Wade it should terrify you.
Corporate surveillance is never benign.